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Abstract
Both pre-purchase and following the purchase internet shopping service quality were analysed using a Student's t-test. Check the suitability of relationships between variables. 23 customer satisfaction selection factors were included in the study's scope. There are nine elements that make up good e-services. The standard of service is a gauge of the manner in which an organisation meets the needs and expectations of its customers.A crucial step in each company's success is realising how to raise the service quality of its goods. A set of qualities, such as those in production, logistics, marketing, and supporting procedures, which lead to consumer satisfaction whilst taking into account the broader social context, can be thought of as the quality of a good or service. Additionally, the efficacy and productivity of the supply chain's procedures are intimately tied to quality. production and broadly construed consumer services, which dominate processes customers' perceptions of the quality of goods and services varies significantly, as a result of their very distinct natures. As a result of their complexity and unpredictability, services are seen to be more challenging to create and evaluate.Statistics from IBM SPSS and SPSS (Statistical Package for the Social Sciences) are two trademarks for statistical research software. Despite SPSS's limitations got its start in the social sciences, other data marketplaces now employ it as well.Design and usability of websites, Presentation of Product Information,Website speed and performance,Trusted and Secure Transactions,Fulfillingand delivering orders and Assistance & Support for Customers.The Cronbach's Alpha Reliability result. The overall Cronbach's Alpha value for the model is .804 which indicates 80% reliability. From the literature review, the above 50% Cronbach's Alpha value model can be considered for analysis.